The library
Learn how customer acquisition actually works
No fluff, no jargon — the thinking behind acquisition systems, written for people who run businesses.
SEO & GEO
3 min readYour Customers Now Ask AI Where to Buy. Will It Mention You?
ChatGPT, Gemini, and AI search are becoming the first stop for buyer research. Here's what that changes — and how to become the answer instead of the omission.
Paid Media
3 min readWhy Your Ads Bring Traffic but Not Customers
If your campaigns generate clicks that never become sales, the problem usually isn't the ads. It's everything the click lands on.
Acquisition Systems
3 min readWhat Is a Customer Acquisition System? (And Why You Don't Have One)
Most businesses run acquisition tactics, not an acquisition system. Here's the difference, why it matters, and how to tell which one you have.
Acquisition Systems
3 min readEmail + SEO: How Content Feeds Your Retention Engine
SEO content doesn't just attract new visitors. Treated right, it becomes the fuel for a retention engine most businesses build separately — and worse.
Analytics
4 min readGA4 for Ecommerce: The 10 Reports That Actually Matter
GA4 has dozens of reports. Ecommerce brands only need to check ten of them regularly. Here's what they show and what to do when something's off.
Acquisition Systems
4 min readThe Complete Guide to Selling Industrial Products on Alibaba vs. Your Own Site
Alibaba and your own website aren't competing channels — they solve different parts of the buying journey. Here's how to think about both.
Analytics
3 min readWhat Is Attribution? A Plain-English Guide for Business Owners
Attribution explains where your customers actually came from. Here's what it means, why it's hard, and why most businesses get it wrong.
CRO
4 min readLanding Page Teardowns: 5 Manufacturer Sites That Leak Leads
Five common patterns on manufacturer websites that quietly cost leads — and what to fix first if your site has the same problem.
Paid Media
3 min readGoogle Ads vs. Meta Ads for Ecommerce: Where to Put Your First $5k
Choosing between Google Ads and Meta Ads for your first ecommerce budget comes down to one question: does your customer know they want this yet?
SEO & GEO
4 min readShopify Markets vs. Separate Stores: What Actually Scales Better?
Shopify Markets and separate international stores solve different problems. Here's the framework for choosing the right one as you expand.