The GA4 Conversion Funnel Setup Guide

The measurement foundation we build for every client — how to set up a GA4 funnel that shows exactly where visitors drop off and which channels produce customers.

What's inside

• ✓The four event categories that matter (and why defaults are 90% noise)
• ✓The anatomy of a funnel that actually diagnoses problems
• ✓Why your ad platforms need real conversion data
• ✓How to find your biggest leak in 10 minutes