Rebuilding a global acquisition system end to end
A professional tattoo machine manufacturer with excellent products and no connected system to acquire customers globally.
The problem
BRONC made quality machines that professional artists loved — but its growth depended on marketplaces and word of mouth. The brand, website, advertising, and measurement existed as separate pieces, none feeding the others. In a market where artists research heavily before trusting their work to a machine, BRONC wasn't shaping that research.
The approach
The full acquisition system, rebuilt
01 — Generate demand
Rebranding and social presence rebuilt for credibility with professional artists, plus SEO and GEO targeting the searches artists actually make, backed by Google and Meta campaigns.
02 — Convert visitors
Complete website redesign focused on turning artist research into purchases and wholesale inquiries.
03 — Measure growth
GA4 conversion funnel built from scratch — every purchase and inquiry traceable to its channel.
04 — Scale acquisition
With measurement in place, budget flows to what the data proves — and the content engine compounds.
The outcome
One connected system where brand, traffic, conversion, and measurement reinforce each other — serving professional artists across 100+ countries.