A complete acquisition system for a growing brand
A home gym equipment brand entering one of ecommerce's most competitive categories — without an acquisition engine.
The problem
MOMO Sports entered the home fitness market with solid equipment and a real differentiator, but no system to be found, trusted, or chosen: no search visibility, no measured funnel, no engine to compound early wins.
The approach
The full acquisition system, rebuilt
01 — Generate demand
Brand and social presence built for credibility, SEO and GEO for home-gym research queries, paid campaigns across Google and Meta.
02 — Convert visitors
A conversion-focused store and a training content hub that turns fitness research into product discovery.
03 — Measure growth
GA4 funnel measurement from first visit to purchase, from day one.
04 — Scale acquisition
An affiliate program that extends reach and compounds as the brand grows.
The outcome
An acquisition foundation built to compound — not a brochure site with ads bolted on.